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the System of Record for Corporate Communications and Public Affairs

Generic AI starts from scratch.Broadsight already knows the file.

Every enquiry, issue, approved message and response, kept in one secure place. So when the next request lands, you start from what your team already knows, not from a search party.

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See the side-by-side

30 minutes · Tailored to your workflow · No commitment

Trusted by communications teams at leading organizations

Where to start

What’s on your desk today?

Handle a media request

Log the request, find what you said last time and respond on deadline.

Manage an issue

Bring the history, owners and approved lines together before it escalates.

Plan and coordinate content

Take one brief through drafts, approvals and publishing in one place.

Show your team’s impact

Pull together what your team did without spending a week in spreadsheets.

Use AI with your team’s history

Ask Chippy, our AI assistant, about your team’s past work.

The problem

Your team’s knowledge is everywhere. Which means it’s nowhere.

Communications teams run on spreadsheets, shared drives, inboxes, and memory. The work gets done, but every response starts with a search party.

Inconsistent messaging

Approved language sits in one inbox or v7_FINAL_final.docx. New content created across the team drifts from positions you’ve already taken.

Hours lost when it matters most

When an issue lands, the clock starts. Every minute spent hunting through SharePoint is a minute of silence.

Knowledge that walks out the door

When a team member leaves, the context behind their work often leaves too. The file returns; the reasoning doesn’t.

Sales teams have Salesforce.

Designers have Figma.

Communicators have… spreadsheets, inboxes, and shared drives.

Broadsight brings the entire communications workflow together in one purpose-built system.

Broadsight AI

Same prompt. Better answer.

Ask both for the same holding statement. Only one of them already knows your file.

You

Draft a holding statement responding to a reporter asking why the Riverside Power plant expansion is delayed.

Generic AI

“We appreciate your inquiry regarding the Riverside Power plant expansion. The organization is committed to transparency and will provide updates as they become available. Delays can occur for many reasons, including supply chain factors and permitting processes.”

Broadsight AI

“Riverside Power remains committed to the planned power plant expansion. The revised timeline reflects our decision to re-tender the primary construction contract to protect public funds.

As shared in September, site preparation continues while the new procurement process moves forward. Completion remains planned for Q3 2027, and we will provide a further update when the contract is awarded.”

Riverside Power is a fictional example.

Every piece of content your team creates builds the record. Broadsight puts it to work.

Explore Broadsight AI

How it works

What happens when a reporter emails you.

Broadsight takes care of the steps in gold. You handle the one that needs a person: deciding what to say.

01

Capture

AutoTracker turns it into a record.

02

Connect

Linked to the issue it belongs to.

03

Find

Chippy pulls up what you said last time.

04

Draft

Chippy writes the first draft.

05

Act

You edit the draft and send it.

06

Preserve

The response and outcome stay on file.

07

Report

It’s already in your reports.

See how the platform works Try Chippy in the beta

One connected workflow

From incoming request to institutional memory.

Broadsight connects the urgent work happening now with the context, reporting, and approved language your team will need next.

01 — ALIGN

One message, whoever’s delivering it.

Government Relations in sync with Media Relations, reinforcing exactly what Corporate Communications is publishing online and internally. One source of truth for approved language — no contradictions in tomorrow’s headlines, online or in the community.

Explore connected issues management

02 — RESPOND

Media response at the speed of the news cycle.

Forward an enquiry and AutoTracker drafts the record. Spokespeople, experts, approvals and past positions are one glance away — so a professional first draft takes minutes, not a hunt through shared drives.

Explore media enquiry management

03 — REMEMBER

Institutional memory that doesn’t resign.

When staff leave, the context stays. Statements, strategy and reasoning stay searchable, and Broadsight AI can use them on the next request.

See how the records fit together

Work made visible across Broadsight

48,000+

media interactions tracked

Requests, responses, experts and outcomes connected in one searchable history.

14,000+

services recorded

Advisory work, deliverables and internal support made easier to report and understand.

Across communications teams using Broadsight.

Bright university atrium

Customer proof

The analytics give us a real-time view into how our media relations efforts align with the university’s strategic priorities, while providing additional insights to adjust our approach and maximize earned media coverage.

Dean ParthenisDirector, Media and Issues ManagementUniversity of Calgary

Explore customer stories

University of Calgary results

20+ hrs

of weekly team capacity redirected from searching and manual entry

3,500

media interactions captured in one shared, searchable record

40–50%

of previously missing communications work made visible

Source: University of Calgary case study. A central media and issues team of six, working with communicators across 14 faculties and fielding dozens of media enquiries a week.

Security

Built for sensitive communications work.

Broadsight helps public-sector and enterprise communications teams use AI-assisted workflows while keeping control of their data, access and approvals.

Your data stays yours

Your organization retains ownership of its content. Broadsight uses customer data only to provide, secure, support and maintain the service.

AI use is clearly bounded

Customer data is never sold. Your content isn’t used to train public or third-party AI models without your express written consent, and our AI provider can’t use your prompts or outputs to train its models.

Aligned data residency

Customer data can be hosted in the region that best supports your organization’s requirements, including Canadian AWS regions.

Access is role-based

Authentication, tenant isolation and role-based permissions help ensure users see only the areas appropriate to their role.

See how Broadsight protects your data

Frequently Asked Questions

Is Broadsight a media-monitoring platform?

Broadsight complements media monitoring rather than replacing it. Media monitoring shows what was published. Broadsight records the operational work behind the outcome: the enquiry, response, approved language, internal service, stakeholder activity, content, owners, and reporting context.

How is Broadsight AI different from generic AI?

General AI begins with the prompt and whatever context a user adds. Broadsight AI can work from records already stored in the organization’s workspace, helping users search history, summarize activity, analyze trends, and draft from the context connected to the file.

Can Broadsight be configured for our organization?

Yes. Teams can configure organizational categories such as units, departments, campaigns, and types of work so the workspace and reporting reflect how the organization actually operates.

See all FAQ

See it on your own work

Bring one real file. We’ll show you what Broadsight already knows.

Bring one enquiry, issue, content brief or reporting question. We’ll show you the useful answer and the context behind it.

Request a demo

30 minutes · Tailored to your workflow · No commitment