Content Alignment at Scale in Large, Complex Organizations

Published on February 17, 2026 by Broadsight

For senior communications leaders, the mandate is often pretty clear and pretty focused: Defend and promote the organization’s reputation and brand. But as teams grow, the execution of that mandate becomes increasingly complex and resource-intensive.

If you lead a team of 10 or more staff, your “content ecosystem” can start feel like a sprawling landscape. In any given week, your team might produce dozens of pieces: media releases, internal memos, executive correspondence, web updates and social threads.

The challenge is two-fold: hierarchical expansion (moving down the chain of command) and horizontal expansion (moving outward to decentralized department communicators). While the focus may be imminently clear to the top leaders in the unit, things get fuzzy for everyone else really quickly.

The further you get from the “centre,” the harder it is to retain the organization’s unique focus. With so many inputs—often from subject-matter experts, more junior communicators or those managing competing local leadership demands and expectations—content can quickly shift from optimal to off-model. When you factor in staff turnover and the onboarding of new members, maintaining a cohesive brand narrative often becomes a grueling, full-time manual task for senior editors.

At scale, providing clear and consistent direction to decentralized teams is incredibly resource-intensive. This is where the next frontier of AI-powered tools offers a massive opportunity.

At Broadsight, we are actively developing AI capabilities designed to solve this exact problem. We envision a system where communicators outside the central orbit can easily engage with central resources to optimize their content in real-time. This isn’t just about ticking a box—it’s about near-instant alignment with central style, messaging themes and strategic priorities. Unlike other AI systems like Microsoft’s Copilot or Google’s Gemini for Google Workspace or ChatGPT, your data and information is structured—not spread among a million folders, emails and documents. And it’s secure, so what’s sensitive stays in your workspace.

The result is a big win for the entire organization:

• The central team benefits from a steady stream of relevant, brand-aligned content.
• Departmental communicators get a spotlight shown on their work and a direct line to central strategy.
• The organization gets significantly more “bang for its buck” through a unified, amplified voice.

We are excited to be rolling out early iterations of these alignment tools in the coming months, helping large teams turn content chaos into a streamlined, strategic engine.