Author: Broadsight
Why Consistency is Key to Effective Media Relations
The most effective media relations teams aren’t just careful with their words. They’re intentional with how those words are tracked, approved and reused.
Fiction, Fallout and Firestorms: How TV Drama Sent Crock-Pot and Peloton into PR Chaos
Today, brand perception can be shaped unexpectedly by pop culture, social media trends and unpredictable public narratives.
Asana and Trello Can’t Do This: The Case for Broadsight in Comms Workflows
Project-management tools aren’t customized to the unique workflows of media and communications teams. Broadsight fills that gap, and can often replace a PMT altogether.
Half of Communications Go Unrecorded: Why It’s Time to Rethink Media Management
Organizations that prioritize structured media tracking don’t just prevent mistakes, they gain a strategic advantage.
Master Your Media Landscape: The Key to Building Proactive Relationships with Journalists
Relationships with journalists should be built before you need them—not when you’re in crisis.
Broadsight Technology Corporation Appoints Renowned AI Expert Steve Lowry as CEO
Broadsight, the leading secure, workflow management platform for communications teams, today announced the appointment of Steve Lowry as its new Chief Executive Officer.
