Webinar Details

Date and time: May 1, 2025, 2 p.m. ET (11 a.m. PT)
Duration: 60 minutes
Host: Jeff Hodson
Featuring: Kurt Heinrich, Founder of Broadsight

What You’ll Take Away

• How to organize media requests across your team
• A better way to track journalist relationships
• How to build institutional memory that lasts
• Why project-management tools fall short for comms work

Most comms teams are overwhelmed, overworked—and dangerously dependent on institutional memory.

Media requests come from all directions. Key journalist relationships live in someone’s inbox. There’s no clear log of what was said, when, or to whom. And when someone leaves the team, years of knowledge leave with them.

Kurt Heinrich has been there. As head of a major university’s media team, he worried about what was slipping through the cracks. So he started documenting. Tracking. Building. And without realizing it, he created the system he wished he’d had all along.

This webinar is a chance to see that journey up close. How structure replaced chaos. How transparency changed the culture. And how what began as a personal fix turned into something much more powerful.

Who this is for:

• Senior comms professionals in large organizations with a high level of public scrutiny
• Leaders in media relations, issues management and crisis response
• Anyone who has lost sleep wondering if they dropped a media request

Save your spot

Join us live or catch the recording after—it’s a story that might just change how your team works.