Webinar Details

Duration: 57:47
Featuring: Matt Collette, founder and CEO of Sequencr AI; Erik Rolfsen, marketing lead at Broadsight

What You’ll Take Away

• How AI is impacting news media and how journalists are adapting
• New ways that the public is accessing information
• How to track which of your web pages get traffic from AI tools
• How to improve your organization’s visibility in AI tools
• How your communications team can strategically apply generative AI to gain an edge in its work

ChatGPT came to wide public attention in early 2023. Many of us developed a few useful prompts that helped us in our work, and have been using them ever since.

But not everyone stopped there.

Forward-thinking journalists and communications teams have continued to push the envelope and are now using AI in ways that may not have occurred to you. Even the general public’s information-seeking habits are undergoing radical change. All of it could affect your work.

This webinar will bring you up-to-date on how these three groups—journalists, the public, and your fellow communications professionals—are using AI today, and what it means for comms teams that want to stay at the leading edge.

Who this is for:

• Communications professionals trying to keep up with the pace of change
• Media relations and issues management leaders who want to understand the implications of AI in newsrooms
• Anyone who wants their messages to be found in the post-search era