Author: Bryna Dilman
The Commencement Speech as PR Strategy
Commencement speeches have evolved into sophisticated acts of message calibration—the clearest distillation of a university’s stance.
AI’s Emerging Role in Crisis Simulations and Media Readiness
AI can bring a responsive, unpredictable environment to crisis communications simulations, increasing realism and the value of the exercise.
The Deepwater Spiral: How BP’s Messaging Failures Amplified a Historic Environmental Crisis
The environmental consequences were catastrophic, but it was the communication failures that cemented the Deepwater Horizon oil spill disaster in public memory.
AI-Generated Misinformation: When the Fake Quotes Start Rolling In
Misinformation in the age of generative AI isn’t just a reputational issue—it’s a logistical one.
Failure Was Not an Option: How Mission Control Saved Apollo 13
NASA had a mission control room, where data from Apollo 13 was gathered, analyzed and acted upon in real time. Today, businesses and organizations face their own high-stakes environments—not in space, but in the public sphere, where misinformation, brand perception and media narratives evolve rapidly.
No Statement at This Time: A Father’s Guide to Saying Just Enough
A good father doesn’t rush the message. He doesn’t answer until the stakeholders are aligned. He understands that you can’t walk something back once it’s said.
The Ticket That Broke The Internet
Ticketmaster’s communications failure after demand for Taylor Swift Eras Tour tickets crashed their system shows why comms teams need to be on top of sentiment in real time.
How Heinz Hacked the Super Bowl Without Spending a Dime
Heinz declined the most visible stage in advertising and still managed to spark national conversation simply by announcing a day off for employees after Super Bowl.
Crispy Messaging: How KFC Fried the Script on Corporate Comms
When KFC ran out of chicken, their public apology turned what could have been a lasting reputational wound into a testament to the power of tone, timing and trust.
