Author: Bryna Dilman
Failure Was Not an Option: How Mission Control Saved Apollo 13
NASA had a mission control room, where data from Apollo 13 was gathered, analyzed and acted upon in real time. Today, businesses and organizations face their own high-stakes environments—not in space, but in the public sphere, where misinformation, brand perception and media narratives evolve rapidly.
No Statement at This Time: A Father’s Guide to Saying Just Enough
A good father doesn’t rush the message. He doesn’t answer until the stakeholders are aligned. He understands that you can’t walk something back once it’s said.
The Ticket That Broke The Internet
Ticketmaster’s communications failure after demand for Taylor Swift Eras Tour tickets crashed their system shows why comms teams need to be on top of sentiment in real time.
How Heinz Hacked the Super Bowl Without Spending a Dime
Heinz declined the most visible stage in advertising and still managed to spark national conversation simply by announcing a day off for employees after Super Bowl.
Crispy Messaging: How KFC Fried the Script on Corporate Comms
When KFC ran out of chicken, their public apology turned what could have been a lasting reputational wound into a testament to the power of tone, timing and trust.
The Mother’s Day Messaging Meltdown, and a Brunch That Backfired
Inside a suburban family’s failed campaign to surprise Mom—and how it mirrors real communications chaos.
What the Volkswagen Emissions Scandal Reveals About the Hidden Pressures Facing Comms Teams
The Volkswagen emissions scandal saw a comms team forced to try to hold back a flood with a thimble.
The Bunny Briefing Breakdown
Eggcelerate Inc. gets Easter chocolate to every corner of the world. But like most modern enterprises, its biggest challenge isn’t scale. It’s messaging.
Pints, Panic and PR: The Great Leprechaun Strike of St. Patrick’s Day
The Great Leprechaun Strike of St. Patrick’s Day proved that don’t always get to choose your PR crisis, but you can choose how prepared you are when it hits.
