Category: News
The Commencement Speech as PR Strategy
Commencement speeches have evolved into sophisticated acts of message calibration—the clearest distillation of a university’s stance.
AI’s Emerging Role in Crisis Simulations and Media Readiness
AI can bring a responsive, unpredictable environment to crisis communications simulations, increasing realism and the value of the exercise.
The Deepwater Spiral: How BP’s Messaging Failures Amplified a Historic Environmental Crisis
The environmental consequences were catastrophic, but it was the communication failures that cemented the Deepwater Horizon oil spill disaster in public memory.
Deepfakes, Synthetic Speech and the Future of Reputation Risk
Today, audio and video forgeries are being created quickly, convincingly and, in many cases, without detection until after damage has occurred.
AI Is Accelerating News Cycles: Is Your Media Team Ready?
Generative AI tools have accelerated the development and circulation of news stories, which means communications teams now need infrastructure that enables a swift, coordinated response.
How Comms Teams Can Use AI Without Losing Control
The goal isn’t to use AI everywhere. It’s to use it where it adds value without undermining judgment.
AI-Generated Misinformation: When the Fake Quotes Start Rolling In
Misinformation in the age of generative AI isn’t just a reputational issue—it’s a logistical one.
The Hidden Cost of Using Spreadsheets for Media Relations
The shift from improvised tools to purpose-built platforms is not cosmetic. It changes the way communications teams operate, how they think, how they respond and how they plan.
Building Trust Through Data-Driven Insights
The shift toward data-informed communications is a strategic necessity as expectations rise for transparency, accountability and strategic guidance.
The PR Mirage: What Fyre Festival Revealed About Message Discipline
Fyre Festival wasn’t just a failure. It was a manufactured illusion, an elaborate PR mirage that collapsed the moment reality intruded.
