News
AI-Generated Misinformation: When the Fake Quotes Start Rolling In
Misinformation in the age of generative AI isn’t just a reputational issue—it’s a logistical one.
The Hidden Cost of Using Spreadsheets for Media Relations
The shift from improvised tools to purpose-built platforms is not cosmetic. It changes the way communications teams operate, how they think, how they respond and how they plan.
Building Trust Through Data-Driven Insights
The shift toward data-informed communications is a strategic necessity as expectations rise for transparency, accountability and strategic guidance.
The PR Mirage: What Fyre Festival Revealed About Message Discipline
Fyre Festival wasn’t just a failure. It was a manufactured illusion, an elaborate PR mirage that collapsed the moment reality intruded.
Failure Was Not an Option: How Mission Control Saved Apollo 13
NASA had a mission control room, where data from Apollo 13 was gathered, analyzed and acted upon in real time. Today, businesses and organizations face their own high-stakes environments—not in space, but in the public sphere, where misinformation, brand perception and media narratives evolve rapidly.
Stop Sending Snooze-Worthy Press Releases: Tell Stories That Stick
When your next announcement lands, ensure it reads like something a person would genuinely want to read.
No Statement at This Time: A Father’s Guide to Saying Just Enough
A good father doesn’t rush the message. He doesn’t answer until the stakeholders are aligned. He understands that you can’t walk something back once it’s said.
The Ticket That Broke The Internet
Ticketmaster’s communications failure after demand for Taylor Swift Eras Tour tickets crashed their system shows why comms teams need to be on top of sentiment in real time.
Why Top Universities Trust Broadsight
Some of the world’s top universities are rethinking how they track, manage and respond to media coverage.
