Tag: Artificial Intelligence
AI Fluency as a Communications Superpower
The ability to use AI well is becoming a foundational skill for communicators, who must understand how to shape the output of intelligent systems without compromising quality.
AI’s Emerging Role in Crisis Simulations and Media Readiness
AI can bring a responsive, unpredictable environment to crisis communications simulations, increasing realism and the value of the exercise.
How Comms Teams Can Use AI Without Losing Control
The goal isn’t to use AI everywhere. It’s to use it where it adds value without undermining judgment.
How AI is Changing PR, Not Replacing It
When routine PR work is done by machines, the real value lies in the judgment and experience only people can bring.
The 5 Biggest AI-Driven Shifts in Media Relations and Issues Management
Here are five shifts our founder expects AI to bring about in the communications industry, and how we can keep ahead of the game.
