Tag: Crisis Communications
AI’s Emerging Role in Crisis Simulations and Media Readiness
AI can bring a responsive, unpredictable environment to crisis communications simulations, increasing realism and the value of the exercise.
The Deepwater Spiral: How BP’s Messaging Failures Amplified a Historic Environmental Crisis
The environmental consequences were catastrophic, but it was the communication failures that cemented the Deepwater Horizon oil spill disaster in public memory.
Crispy Messaging: How KFC Fried the Script on Corporate Comms
When KFC ran out of chicken, their public apology turned what could have been a lasting reputational wound into a testament to the power of tone, timing and trust.
The Power of Strategic Silence in Public Relations
Strategic silence—knowing when to pause, assess and wait—can be just as powerful as a well-crafted statement.
Fiction, Fallout and Firestorms: How TV Drama Sent Crock-Pot and Peloton into PR Chaos
Today, brand perception can be shaped unexpectedly by pop culture, social media trends and unpredictable public narratives.
The Pepsi Syringe Scare: How a Media Frenzy Nearly Took Down a Giant
In 1993, Pepsi faced a national panic over syringes in soda cans—but instead of apologizing, it fought back with facts and video proof. The bold strategy worked, offering key lessons in media crisis response and narrative control.
Pints, Panic and PR: The Great Leprechaun Strike of St. Patrick’s Day
The Great Leprechaun Strike of St. Patrick’s Day proved that don’t always get to choose your PR crisis, but you can choose how prepared you are when it hits.
The Crisis That Changed Everything: How the Tylenol Poisoning Case Reshaped Corporate Crisis Management
A massive communications crisis hit Johnson & Johnson in 1982 after seven people in the Chicago area consumed Tylenol capsules laced with potassium cyanide.
From Issues to Crises: How Disorganized Media Response Turns Small Problems Into Big Ones
Reputational damage doesn’t happen in an instant. It’s usually a series of small missteps that turns an issue into a full-blown crisis—and it can be avoided.
