Tag: Issues Management
Pints, Panic and PR: The Great Leprechaun Strike of St. Patrick’s Day
The Great Leprechaun Strike of St. Patrick’s Day proved that don’t always get to choose your PR crisis, but you can choose how prepared you are when it hits.
From Issues to Crises: How Disorganized Media Response Turns Small Problems Into Big Ones
Reputational damage doesn’t happen in an instant. It’s usually a series of small missteps that turns an issue into a full-blown crisis—and it can be avoided.
Two Approaches to Structuring Your Team for Issues Management
There is no clear consensus among communications leaders about how to structure your team, but there are best practices.
Defining and Measuring Reputational Risk
Being able to measure reputational risk allows you to distinguish whether an issue is merely noise, or an early sign crisis.