How I Organized My Comms Team (and Accidentally Built a Platform)

In this candid webinar, Broadsight founder Kurt Heinrich shares the real story behind the creation of Broadsight—why it started as a supercharged Google Sheet, how it evolved into a full platform for communications teams, and what it taught him about the hidden work of comms.

From high-stakes media moments to AI-powered workflows, Kurt pulls back the curtain on:

• Building trust in complex institutions
• Managing comms across media, issues, and stakeholder channels
• Why AI can assist—but not replace—the human side of the job
• How Broadsight helps teams surface invisible work, respond faster, and report with confidence

This session is for comms professionals who want to make their work more visible, more strategic, and better supported.