Webinars
What Comms Teams Need to Know About How People Are Using AI
ChatGPT came to wide public attention in early 2023. Many of us developed a few useful prompts and have been using them ever since.
But not everyone stopped there.
This webinar brings you up-to-date on how journalists, the public, and your fellow communications professionals are using AI today.
You’ll learn:
- How AI is impacting news media and how journalists are adapting
- New ways that the public is accessing information
- How to improve your organization’s visibility in AI tools
- How to strategically apply generative AI in communications work
This session is for communications professionals who are trying to keep up with the pace of change and who want their messages to be found in the post-search era.
How I Organized My Comms Team (and Accidentally Built a Platform)
In this candid webinar, Broadsight founder Kurt Heinrich shares the real story behind the creation of Broadsight—why it started as a supercharged Google Sheet, how it evolved into a full platform for communications teams, and what it taught him about the hidden work of comms.
From high-stakes media moments to AI-powered workflows, Kurt pulls back the curtain on:
- Building trust in complex institutions
- Managing comms across media, issues, and stakeholder channels
- Why AI can assist—but not replace—the human side of the job
- How Broadsight helps teams surface invisible work, respond faster, and report with confidence
This session is for comms professionals who want to make their work more visible, more strategic, and better supported.
