Author: Kurt Heinrich

Scaling Media Relations: From Excel to Customized Coordination Tools

Navigating the challenges of scaling a media relations team – from Excel chaos to finding the middle ground for efficiency and impact.

Tracking Issues Management Work That Doesn’t Make The News (Thankfully!)

Track and show the impact of the ‘invisible’ work that drives so much of your team’s success.

The Power of Collaboration in Media Relations

The idea behind Broadsight Tracker was to create a single platform where your entire media relations team can share and access crucial information in real time.